Seth M. Apple

Chief Marketing Officer
Akron
222 South Main Street
Suite 400
Akron, OH 44308
P 234.901.2290
F 330.376.4577
P 234.901.2290 | F 330.376.4577



Overview

Seth is Roetzel’s Chief Marketing Officer. He oversees firmwide marketing and business development across Roetzel’s nine offices, working closely with firm leadership, practice groups, individual attorneys and the marketing/business development department to identify, design and execute client-focused initiatives/programs, relationship/service enhancements, competitive/strategic intelligence functions, brand/visibility growth and other high-impact marketing and business development efforts at the firm.

An Ohio native, Seth returned to Akron in 2021 with over 15 years of legal industry experience. He is the author of several business development and marketing articles appearing in Bloomberg BNA, The National Law Review and other publications, a frequent speaker on topics impacting the industry, and a former practicing finance attorney. Seth was the 2015 President (New York) and 2012 Member of the Year (New York) of the Legal Marketing Association, serving on the regional board of directors and various domestic/international leadership groups for the organization.
 

Education

  1. University of Miami School of Law, LL.M.
  2. Syracuse University College of Law, J.D.
  3. Ohio University, B.S., Communications

Recognitions

  • Named 2012 "Member of the Year" by Legal Marketing Association's Metropolitan New York Chapter

Affiliations

Professional Affiliations
  • Legal Marketing Association (LMA) (2010-present)
    • Metropolitan New York Chapter
      • Board of Directors (2014-2016)
      • Board President (2015)
      • Local Steering Nominating Committee, Chair (2016)
      • Communications Committee, Co-Chair (2012-2013)
    • International
      • National Board of Directors Nominating Committee (2015)
      • Strategies Journal Editorial Committee (2013)

Insights

  1. Articles
    In Baseball and In Business Development – It’s All About Pitching - Bloomberg BNA
    What General Counsel Really Want in a Law Firm - The National Law Review
    How Do I Ask for Business (“Ask The Experts” column) - Attorney at Work
    Send Out a Reverse APB - NYLMA News
    The Forward Button is a Tool - NYLMA News
  2. Presentations
    "The Great Reset – Meeting Challenges with a Growth Mindset" - Legal Marketing Association National Conference
    "Always Be Commercial – A Fundamental Lesson in Successful Business (and Career) Development" - Legal Marketing Association National Conference
    "PR ♥ BD – Will You Marry Me?" - Legal Marketing Association National Conference
    "The Future of Legal Marketing" (CMO Panel) - Metro New York Legal Marketing Association
    "Practice Group Marketing" - Metro New York Legal Marketing Association
  3. Firm News
    Roetzel & Andress Hires Seth Apple as Chief Marketing Officer (Oct 22, 2021)

Overview

Seth is Roetzel’s Chief Marketing Officer. He oversees firmwide marketing and business development across Roetzel’s nine offices, working closely with firm leadership, practice groups, individual attorneys and the marketing/business development department to identify, design and execute client-focused initiatives/programs, relationship/service enhancements, competitive/strategic intelligence functions, brand/visibility growth and other high-impact marketing and business development efforts at the firm.

An Ohio native, Seth returned to Akron in 2021 with over 15 years of legal industry experience. He is the author of several business development and marketing articles appearing in Bloomberg BNA, The National Law Review and other publications, a frequent speaker on topics impacting the industry, and a former practicing finance attorney. Seth was the 2015 President (New York) and 2012 Member of the Year (New York) of the Legal Marketing Association, serving on the regional board of directors and various domestic/international leadership groups for the organization.
 

Education

  1. University of Miami School of Law, LL.M.
  2. Syracuse University College of Law, J.D.
  3. Ohio University, B.S., Communications

Recognitions

  • Named 2012 "Member of the Year" by Legal Marketing Association's Metropolitan New York Chapter

Affiliations

Professional Affiliations
  • Legal Marketing Association (LMA) (2010-present)
    • Metropolitan New York Chapter
      • Board of Directors (2014-2016)
      • Board President (2015)
      • Local Steering Nominating Committee, Chair (2016)
      • Communications Committee, Co-Chair (2012-2013)
    • International
      • National Board of Directors Nominating Committee (2015)
      • Strategies Journal Editorial Committee (2013)

Insights

  1. Articles
    In Baseball and In Business Development – It’s All About Pitching - Bloomberg BNA
    What General Counsel Really Want in a Law Firm - The National Law Review
    How Do I Ask for Business (“Ask The Experts” column) - Attorney at Work
    Send Out a Reverse APB - NYLMA News
    The Forward Button is a Tool - NYLMA News
  2. Presentations
    "The Great Reset – Meeting Challenges with a Growth Mindset" - Legal Marketing Association National Conference
    "Always Be Commercial – A Fundamental Lesson in Successful Business (and Career) Development" - Legal Marketing Association National Conference
    "PR ♥ BD – Will You Marry Me?" - Legal Marketing Association National Conference
    "The Future of Legal Marketing" (CMO Panel) - Metro New York Legal Marketing Association
    "Practice Group Marketing" - Metro New York Legal Marketing Association
  3. Firm News
    Roetzel & Andress Hires Seth Apple as Chief Marketing Officer (Oct 22, 2021)