Roetzel HealthLaw HotSpot® is a podcast and YouTube channel for physicians and health professionals that covers the legal issues and trends that affect the health care industry.
Matty McLain, founder and CEO of Boost Bariatrics, joins host Ericka Adler, Roetzel shareholder and Health Law Practice Group Leader, this week to discuss how Boost builds and manages marketing automation systems for medical practices, specifically those that offer surgery or other procedures where patients shop for doctors and services. Their discussion focuses on the need for marketing automation, how it prevents patients from falling through the cracks, and how it allows for more effective use of physician and staff time. The podcast also covers how medical practices can benefit overall from introducing marketing automation to increase patient volume and to be able to focus on patients who are truly ready to obtain services from the practice.
To listen, download the episode on Apple Podcasts or click here. To watch the episode on YouTube, click the link below:
Watch Marketing Automation: Helping Your Healthcare Practice Grow