Article
May 2026
A Common Branding Conundrum: Building a Brand with a Trademark That Is in Use by a Competitor
Columbus attorneys Scott Brown and Jonathan Cohen co-authored "A Common Branding Conundrum: Building a Brand with a Trademark That Is in Use by a Competitor," published in The Licensing Journal. The article discusses what happens when someone discovers that another business is already using their new business' or product's brand name, but has not obtained a federal trademark registration. To read the article, click View PDF below.
Wolters KluwerThe Licensing Journal
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